Taking a look at some media trends in the digital era
Taking a look at some media trends in the digital era
Blog Article
Having a look at some of the recent changes and developments in TV and more info digital content.
In the last few years, with the growth of digital media, the way in which individuals take in content has shifted significantly. For several years, traditional tv was the main source of household entertainment for many people. Nevertheless, after the development of internet streaming platforms, many audiences are turning away from set up tv, particularly among younger people. Rather, global media content analysis reveals that more people are buying subscriptions to streaming services, which strongly evidences the shift in audience intake habits. These options are popular for enabling people to enjoy the shows and movies they want, whenever they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the appeal of streaming services as a popular media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing preferences in the marketplace.
In the existing digital age, smart phones have come to be one of the most common devices that individuals are using to view videos and access media. Nowadays, many social media networks are offering endless feeds of short, fast-paced videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that worldwide, mobile content viewing is on the rise, showing that short form media is one of the fastest growing media trends today. These platforms enable users to see a sequence of personalised material and interact instantly, making these videos much more engaging and addicting than conventional content. Short form videos are also being used more often for news and academic purposes, not just for entertainment. Subsequently, this trend is evolving the way people are actively seeking for and counting on to get information, in a quicker, much shorter and more functional format.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the rise of internet streaming platforms and short form media content, the way in which people are getting their updates is also evolving. People are increasingly turning towards internet news sources, instead of viewing TV, to find out about current worldly affairs. However, concurrently, due to a continuous circulation of info, individuals are coming to be overwhelmed by substantial amounts of content. In reaction to this, news organisations are re-engaging audiences by making short form content that is more clear and much easier to follow. Nowadays it is common to see news channels that have large followings on social media channels. This pattern can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this approach has been necessary for supplying individuals with trusted and authenticated news sources, in a style they can readily access.
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